-at destinations around the world, nikki beach has been the place for people to celebrate life and create lasting memories. founded by entrepreneur Jack Penrod and his wife Lucia as a tribute to their late daughter, nikki beach was the first luxury beach club concept to combine music, dining, entertainment, fashion, film, and art into one. known for their iconic, simple, all-white design, each locale features oversized daybeds and communal tables—along with the friendliest staff—to make every moment a magical and shared experience. whether lounging on a daybed with champagne in saint tropez, dancing to the beat of the music in ibiza, or savoring an exotic cuisine in koh samui, guests instantly feel welcome and at home at nikki beach. now, celebrate twenty years of this global hot spot’s beautiful legacy inside these pages.